In 2012, Founding Director and Clinical Psychologist, Rochelle Masters read the "Mental Health Strategic Policy to 2020" released by the Mental Health Commission, which set out priority areas for reform. The document was personally and professionally challenging, yet motivational in equal measure. The Policy outlined 'a call to action’ for early intervention and frameworks for recovery.
Underpinned by key directives, Rochelle responded with a commitment to personally funding and facilitating exceptional models of care addressing rising community need. In February 2014, she opened her 'first room' and in 4 years of operation, has seen multiplied tens of thousands accessing services and has grown the company to where it is today with an exceptional team. Masters & Co. has the largest number of operational multi-room locations in Perth, WA with e-clinics opening in 2018.